Shine Strong Fitness is a woman-owned private fitness studio built upon the belief that strength is for EVERY body. We keep class sizes capped at eight participants to allow for personalized coaching so you’ll get a safe and effective workout no matter your current experience or ability level.
Our members have achieved some pretty awesome things, including:
- feeling strong and empowered
- new-found body confidence
- improved balance, improved stamina
- better movement patterns and less joint pain
- reducing medications thanks to weight loss and improved health
- learning to lift weights and feeling confident doing so
- having fun with fitness for the first time in their lives
Whether you’re an absolute beginner or ready to take your training to the next level, we’d love to have you join our strong and encouraging community of awesomeness!
Meet our coaches:
Jamie Worley: Owner, Founder, Head Coach

Mom to five kids (plus a rescued mutt), and J-Ma to a small gaggle of grandkids, Jamie is an introvert who loves good books and hot tea. In 2015, she and her family moved from the Atlanta area to the delightfully smaller town of Oak Island. Since then, she has embraced island life by getting out on her paddleboard whenever possible, and volunteering with the town’s sea turtle protection program.
Education & Qualifications:
• NASM-Certified Personal Trainer – since 2015
• Certified Menopause Coaching Specialist | GGS-CSMC (2025)
• Senior Fitness Specialist | NASM (2022)
• Original Strength Certified Professional (2021)
• Kettlebell Instructor | StrongFirst SFG1 (2020)
• Certified Nutrition Coach | Precision Nutrition Pn1 (2018)
• Certified Pre-& PostNatal Fitness Coach | GGS-CPPC (2017)
• Licensed Silver Sneakers Fitness Instructor | Tivity (2017)
Jason Cox: Personal Trainer & Nutrition Coach

After a decade singing opera in Europe, Jason decided to make a career change to reflect his passion for health and fitness. He and his wife (and dog!) moved to Oak island in 2022 to be closer to family, and have since welcomed a baby into the happy mix. Jason is now taking new personal training clients!
Education & Qualifications:
• NASM-Certified Personal Trainer since 2022
• Certified NCI Level 1 Nutrition Coach